Will Evans | The Impact of Optimizing Lifetime Value

Ecommerce Excellence - A podcast by Joris Bryon

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In the ecommerce world, email marketing remains one of the most powerful revenue drivers. But many online retailers are losing out because their email strategy isn’t as powerful as it should be in some of the most important elements of generating profits. By focusing on email marketing strategy, Will Evans and his team at SellerFlows help clients increase lifetime value and average order value. When you get the same customers to buy again and again, you reduce your marketing costs and increase profits.