Ep #51: Building Customer Awareness with Sam Mallikarjunan of HubSpot
eCommerce Fuel - A podcast by Andrew Youderian | e-Commerce Entrepreneur - Fridays
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Sam Mallikarjunan, head of eCommerce & Marketing at HubSpot and author of How to Sell Better Than Amazon, is an expert getting your brand and store in front of potential customers. As ecommerce is quickly becoming the shopping method of choice for consumers, there is more competition than ever for driving traffic. The cost of being able to target consumers who are ready to buy is creeping higher and higher. Listen in, as Sam shares some valuable tips, success stories and his path to converting your traffic to customers and keeping them coming back time after time!
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