How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela

Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year.  Hit PLAY to hear: ✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business ✅ The Meta ads strategy that skyrocketed her eCom growth ✅ Why rebranding (not more ads) was the secret to massive sales ✅ How she ran the business solo—and why she doesn’t recommend it ✅ How discovering her ideal customer—women embracing their gray hair—transformed her marketing strategy ✅ Why sustainability isn’t a selling point anymore—and what to focus on instead  Key timestamps to dive straight in: [03:40] From journalism to eCommerce entrepreneur. [06:47] Seamless eco-friendly haircare transformation. [11:56] "Betting on Rebrand Success". [15:03] Successful rebranding strategy insights. [18:31] Embracing gray: rebrand shift success. [23:20] Bootstrapped growth through teamwork. [27:09] Embrace opportunistic decision-making. [28:52] Listen to Jaimee’s Top Tips! Full episode notes here: https://ecmp.info/531Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/