How to capitalise on a sudden shift to eCommerce with Julie Macken from Neve's Bees

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their beehives into totally natural skincare. Founded in 2017 in the last year they’ve switched to eCommerce going from just £10,000 to £50,000 in annual online sales. She takes us through how she shifted the business from primarily wholesale and events, to almost entirely eCommerce. Plus how that's changed their objectives for wholesale and events in the future. We also discuss why she wants to keep her business below £250,000 sales a year.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Om Podcasten

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy