Customer Reviews & UGC to increase Conversion Rates with Argos' Joanna Steele

Joanna Steele is the Senior Reviews and User Generated Content Manager at Argos. Or to put it another way The UGC QueenWhat Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Argos is one of the UK’s leading high street retailers founded in the 1970s, they have over 1,200 physical locations across the UK, sell 89,000 products, and are the 3rd most visited website in the UK after Amazon and eBay.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/