Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.  Hit PLAY to hear: The roles of design and user experience in eCommerce Simplicity enhances customer satisfaction How customization contributes to B2B success Why aligned teams are key to growth The importance of continuous adaptation  Key timestamps to dive straight in: [05:41] Industry West ecommerce journey: Drupal, Magento, Shopify. [07:33] Creating bespoke, aesthetic, B2B design experiences effectively. [09:59] Redesign improved eCommerce site's functionality and aesthetics. [13:37] July Shopify launched B2B module, enabling customization. [16:51] Educate teams; align website and sales efforts. [20:45] Listen to Ian’s Top Tips! Full episode notes here: https://ecmp.info/521Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/