The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.  Hit PLAY to hear: How Sarah Raven skyrocketed from £8M to £22M in sales 🚀 The UX and tech strategies that drive higher conversions 🛒 Why bundling products boosts sales (without discounts!) 💡 The secret to making sustainability a business advantage 🌱 How to simplify your tech stack for smarter growth ⚙️ Must-know tips for improving your site’s search & UX 🔍  Key timestamps to dive straight in: [04:36] Emma's career journey: dining room to eCommerce. [08:35] Focus: UX and customer journey. [12:00] Eco-friendly, customer-centric nursery. [15:50] Refocus with MoSCoW prioritization method. [18:52] "Keys to Business Success" [21:06] Optimise website search for sales. [23:41] Listen to Ash’s Top Tips! Full episode notes here: https://ecmp.info/532Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/