Want to grow fast? You need to understand your customers - with Ric Rodriguez from Vashi

Ric Rodriguez is the Head of Search at Vashi, and co-author of the Amazon best seller “Mastering in-house SEO”. Vashi is an ethical fine-jewellery service that puts its customers at the heart of the design and making process – especially when it comes to custom engagement rings. They were founded in 2007 and are busy disrupting the jewellery industry – including going from a digital team of 5 to 40 in recent months! We talk team, SEO, customer journey and more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/