Measuring Ecommerce Success with Will Young

About this episode: I get lots of questions about customer data, how to segment this data and more generally how to measure ecommerce success.In this episode I sit down with Will Young who is an expert on all three. Will is the CEO of Rais, an AI driven customer data management platform and has more than 10 years experience in big data. In this episode he breaks down the fundamental metrics that any ecommerce business should know about, take me through the way you can tarck those metrics and optimise them as well as explaining the key goals behind customer segmentation. Connect with Will:Rais: https://www.rais.io Linkedin: https://www.linkedin.com/in/will-young-raisAcknowledgements: Editing by Gonçalo AbrantesMusic “Vera Cruz” by Relly and produced by SnakehipsArtwork by Audrey Hacq

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Ecommerce Unboxed helps a new generation of entrepreneurs unpack e-com strategies so they can grow a business they love. Get insider knowledge about what it takes to succeed in the digital economy from the best founders and experts in short, easy-to-digest and actionable episodes.