Tim Ash - Unleash Your Primal Brain and Neuromarketing

Neuromarketing is the new concept of the day, brought to you by our guest Tim Ash who was also kind enough to share a copy of his new book "Unleash Your Primal Brain" with me, warranting a follow-up for sure. It's an interesting read and sheds light on the way our species evolved throughout history, tracing that behavior all the way to how it interfaces with us this very day. I think most people would agree marketing goes hand in hand with psychology, but the degree of which was something I learned through this discussion. Additonally, we touch on a number of important and timely subjects both in and out of ecommerce and it was a blast to record. Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages). Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.