Why a Unique Selling Proposition Contradicts Everyday Life
Editor-in-Chief - A podcast by Rainmaker.FM: The Digital Marketing and Sales Network
Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake … Listen in to find out what it was — and how it affects your business. In this 16-minute episode, I discuss: How a visit with a periodontist turned into a business lesson... Listen to episode
