Chapter 14: Designing, developing and managing market offerings

Market offerings are the products, services, and experiences companies create to satisfy customer needs. The Chapter discusses how to design, develop, and manage these offerings, including factors such as product classifications, product levels, metanormes, performance quality, conformity quality, reliability, durability, marketing strategies, product line length, line modernization, and pricing. The Chapter also covers packaging, labeling, and warranties as essential components of market offerings.