Education Streaming: A New Way to Engage HCPs in Scientific Exchange
Elevate Medical Affairs Podcast Channel - A podcast by Medical Affairs Professional Society - Tuesdays
In this episode of the Elevate podcast series, MAPS speaks with Bozidar Jovicevic, former VP at Sanofi and Novartis and now a CEO of Evermed, about the opportunity the pandemic presented for pharma to rethink the ways they engage with HCPs. Gone is the model of HCPs being always available to MSL presenting a slide deck. Today, Medical Affairs teams are taking a technology-powered, HCP-centric approach to scientific exchange, using personalized, on-demand, video content and data to understand ...
