How Medical Affairs Engages with two Types of Digital Opinion Leaders
Elevate Medical Affairs Podcast Channel - A podcast by Medical Affairs Professional Society - Tuesdays
Medical Affairs is becoming more comfortable with the mechanics of digital listening to survey opinion and knowledge beyond our usual audiences. In this podcast we discuss two important categories of Digital Opinion Leaders (DOLs) we should all be listening to: Content Disseminators and Content Generators. According to our guest, Scott Thompson, Co-Chief Executive Officer at Acceleration Point, disseminators may help Medical Affairs spread knowledge, whereas generators may be important source...
