Rising stars, hidden jewels and unicorn KOLs - can we identify them and is it useful?

One of the great challenges in Medical Affairs is understanding our opinion and communication networks. Over the last few years, the diversity of stakeholders involved in communicating, advocating, treating and responding to our work has become more complex and dynamic. At the same time, communication routes have proliferated and opened, taking us away from our traditional channels. This wealth of data can be overwhelming. In this podcast, Carlos Areia and Mike Taylor - two data specia...