Scientific Communications Platforms for Thought Leader Discovery and Engagement
Elevate Medical Affairs Podcast Channel - A podcast by Medical Affairs Professional Society - Tuesdays
In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders within local and regional networks who may not create large digital footprints through publications or social media but are nonetheless influential thought leaders in the healthcare landscape.
