The Reebok Journey: How Reebok Became an International Brand

Welcome to In the ARENA, where I’m joined by a true legend in the world of sports and business, Joe Foster, the co-founder of Reebok. In this episode, Joe takes us on a journey through the evolution of a small shoe company in Bolton to the globally recognized brand we know today. Key Podcast Topics Include: Building an International Brand Navigating Family Dynamics in Business The Decision to Sell Reebok The Power of Staying Positive Joe Foster's Biography: Joe Foster was born into the J.W Foster & Sons family business, founded by his grandfather. In 1958, Joe and his older brother Jeff founded "Mercury Sports Footwear," which later became Reebok. Joe played a pivotal role in sales, marketing, design, and expanding Reebok's presence. His meeting with American businessman Paul Fireman in 1979 led to the licensing and distribution of Reebok in the United States, transforming the company into a leading athletic apparel brand. Podcast Highlights: 00:00 Introduction 01:15 Dariush's Story Behind Gladiator Mastery 07:44 Joe's Grandfather's Shoe Company 18:57 Joe's Childhood During World War 2 20:46 The Founding of Joe and Jeff's Company 28:03 Reflecting on Regrets 32:39 Reebok's Expansion in the Athletic Industry 48:59 Insights into Personal Life and Relationships 51:09 The Creation of a 5-Star Shoe 1:13:14 Conquering the U.S. Market 1:20:26 The Decision to Sell Reebok 1:31:38 A Glimpse into Joe's Retirement 1:36:44 The Reebok Stadium and Sport Direct 1:41:44 Strategies for Staying Positive Join me for this conversation with Joe Foster as we explore the incredible journey of Reebok and glean valuable life and business lessons along the way. To stay updated with more awe-inspiring interviews featuring Gladiators and titans of industry, don't forget to subscribe to my YouTube Channel and connect with me on the social platforms listed below.   Instagram: https://www.instagram.com/dariushsoudiofficial/ Threads: https://www.threads.net/@dariushsoudi... Twitter: https://twitter.com/dariushspeaks TikTok: https://www.tiktok.com/@dariushsoudiofficial Facebook: https://www.facebook.com/DariushSoudiOfficial LinkedIn: https://www.linkedin.com/in/dariushsoudi/ Website: https://dariushsoudi.com Gladiator Mastery: https://gladiatorsmastery.com