E43: Dare To Lead Like A Girl with Dalia Feldheim

Dalia Feldheim is an ex-CMO (Chief Marketing Officer) in the corporate world who now calls herself Chief Magnificent Officer. She's an organizational psychologist and an adjunct professor. Upon completing her army service as a platoon commander (a crash course in leadership in and of itself), Dalia studied Psychology and Business and landed her first job at P&G, the world’s largest consumer goods company, and thrived there for 17 years. Dalia’s passion for teaching and coaching has led her to find her purpose deeply rooted in women empowerment leading some of the world’s most iconic advertising campaigns such as the award-winning Always #LikeAGirl and Whisper’s "Touch The Pickle”. Here are some power takeaways from today’s conversation: Her career background and her passion for coaching Seeing the value of women empowerment Focus on purpose and the golden link Purpose-led brand-building How the famous campaigns came to be and the inspiration behind them The value of empathy in business ad the workplace When zero-tolerance works How Dalia defines emotional optimism Episode Highlights: Purpose-led Brand-building It's not a choice between purpose and profit. Companies that invest on purpose outperform the market 12 times. Find your own purpose, what really lights you up, and find a way. Link your personal purpose to the company purpose and make sure you bring it to life every day. And when you’re able to connect your own purpose with the brand’s purpose, you have one plus one equals three. The Value of Empathy In Business and The Workplace Empathy is about making your employees feel good and all these soft factors. Take care of your people and the business takes care of itself. Empathy is immensely important for employee engagement and passion. People perform at their peak when they are nourished and when they are cared for. Empathy is a muscle you can train even if you don't have it. Empathy is critical for innovation as well because how can you innovate if you don't understand and if you don't listen between the lines to the unmet needs of your consumers? Therefore, it’s important to hear from consumers and how you can make their lives better. And being able to leave your thumbprint or heart-print on another person is an incredible gift you have every day. When Zero Tolerance Works You can't change someone that doesn't want to change and there are cases where empathy is not the right strategy. One in two employees experienced some element of abuse of the workplace, either directly or even seeing it impacts them. When you find yourself in an environment that’s really toxic, the only strategy that works is zero tolerance. On Emotional Optimism Emotional optimism is about emotional bravery, which is about accepting all emotions even those that are negative. And it's when you reject them that you become sick. Emotional optimism is even when you're sad. So stay with it and let it flow through you so that you can ultimately make room for the positive emotions. We are in the midst of a major mental health crisis and it doesn't have to be that way.