Employer brands! Learn from great content from DHL 📦 WhatsApp🔒 & Just Eat 🍔

Any employer branding team is constantly trying to stand out in their markets and earn people's valuable attention. So it's important to see what's happening inside, and outside, the employer branding/marketing space. The Employer Marketing Perspective is a new regular slot in the podcast that looks at great working in the employer and consumer spaces. First up is Josh Tumbridge, Commercial Director at Crunch Digital Media as he shares three of his favourite campaigns from the last 12 months. We cover a load of things in just 31 minutes... 🧐 Hot takes on the recruitment market and what organisations need to do about it 📦 DHL and their on-point content to help recruit drivers with TikTok 🔒 WhatsApp creating content worthy of the digital display in Piccadilly Circus 🍔 Just Eat using influencers in the right way to create memorable content ...and watch until the end to hear some epic renditions of some iconic songs by DHL drivers on TikTok! Yes, only one of these examples is in the employer space but we don't evolve if we navel gaze! In this episode, we talk about YouTubers but I go into more detail about this in Episodes 68 & 69  **Sponsor Shout Out - Casual** Big up to Nick Francis and his team at Casual for being the first sponsor of the pod. Casual are video production specialists who have created 1,000s of films in the employer brand space. So I'm delighted they're my video specialist sponsor for the next two months https://www.casualfilms.com/ Thanks for watching. Thanks for listening. Chris Le'cand-Harwood Host & Producer of the Employer Content Marketing Pod Director - Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message