How to build a community that's actually a community with Mariano Aragunde at IBM

In this episode, we're talking communities with Mariano Argunde - Digital Leader for Recruitment Marketing at IBM.  Mariano is involved in a big IT community in Argentina that boasts tens of thousands of members who are highly active on platforms from Discord to in-person conferences. So he's a great person to chat with for sure.  The word community is well-used in the world of marketing. Social media has provided a great opportunity to build communities and brands stake claim to the word all too often - But are they nothing more than a means of distributing sales messages? And are talent communities just glorified destinations for job alerts? There's no doubt that communities are full of potential in marketing, but what does it take to build a true community? We talk about what community is, and isn't. And what a thriving community looks like.  Sign up for my new newsletter to get access to audio, video, and events https://www.employercontentmarketingpod.com/ Thanks for listening. Thanks for watching.  Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director - Strategy & Production Lead at the Content Marketing Pod www.contentmarketingpod.com  --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message