How to produce award-winning content marketing for mental healthcare recruitment

How do you produce award-winning content marketing for mental health care recruitment? In episode 42 I chat with Rowan Marriott, Head of Resourcing at Cygnet Health Care about the why, what and how of employer content marketing. I’ve been working with Rowan for over a year and a half now and we’ve produced over 200 pieces of content in that time. We talk about the Talent Pool Content Series that has helped Cygnet Health Care and generated extremely cost effective results. And it recently won us the Content Marketing category at the Recruitment Marketing Awards We cover a whole range of topics, such as: The challenges facing Cygnet Health Care The Spray And Pray Problem How to get buy in from stakeholders How you can get your employees excited through content The importance of serialising content Repurpose. Pilot. Test. Scale. Here’s links to some of the content we discussed: Why We Care: The Nursing Career Podcast https://careers.cygnethealth.co.uk/podcasts/ Life Changing Stories Videos (Support Workers] https://join.cygnethealth.co.uk/care/ Health Career Guide [Online Event] https://thehealthcareersguidelive.springpod.co.uk/ Opinion Chat Series [Doctors & Consultants] https://youtube.com/playlist?list=PLLysVVcVKy2sycW5MQ7aSF9NZCHhousZG Opinion Chat Series [Nursing Leadership Team] https://youtube.com/playlist?list=PLLysVVcVKy2uYatZAnj_4nhEMRjv17_n9 Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at Content Marketing Pod Ltd www.contentmarketingpod.com  --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message