Is content on LinkedIn changing for the better? The rise of the LinkedIn Content Creator.

"But this is a professional network!" LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn.  In episode 34 of the Employer Content Marketing Pod I chat with Dan Knowlton who is Co-Founder of Knowlton Marketing.  Dan and his brother also create stand-out content on LinkedIn that uses entertainment to help them generate lots of new business. Dan is certainly one of the relatively few people on LinkedIn you'd class as a content creator.  We talk about why content on LinkedIn is changing and what it takes to be a content creator on LinkedIn.  LinkedIn is going the way of other social platforms and it's time to embrace this change.  Links to some of Dan's videos mentioned in this episode Every Marketing Meeting Ever https://www.youtube.com/watch?v=CZn3ecm0dvU Let's Do This Live https://vimeo.com/543154455 And their Business Anchors Podcast https://podcasts.apple.com/gb/podcast/business-anchors/id1497329226  Thanks for listening.  Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com  --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.