Making your marketing meaningful on social media. And how brands can avoid Rainbow-Washing.

How do you create content that truly means something to the people you want to engage with? In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days at Coventry University and Aston University. He’s been a head of social at a TikTok agency and he’s recently joined the social media team at Moonpig. And with Pride Month happening last month, he has a lot to say about how brands should get involved in LGBTQ+ campaigning. We provide some insights and tips about how to keep your marketing meaningful and relevant in a world dominated by social media. And we talk about how brands can avoid Rainbow-Washing with truly meaningful actions. We also get a first-hand view into the entertainment extravaganza that is the Eurovision Song Contest. Here are the highlights: Social media’s impact on how Gen Z express themselves. The Age of TikTok and the impact on search behaviours How social media has given people a voice and means of self-expression. What makes for great content on social media. The importance of co-producing content with your audiences How to avoid Rainbow-Washing Which brands are doing LGBTQ+ campaigning the right way How brands can solve their authenticity problem What was it like being at the Eurovision Song Contest Thanks for listening. Chris Le’cand-Harwood Host of the Employer Content Marketing Pod Director + Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.