Producing Employee Generated Content at scale with tech, and editorial thinking

Episode 43 is the last episode of 2021 and what a year it’s been for us all. Thanks to all of my guests and listeners. I’m really looking forward to giving you more podcast goodness in 2022. In this episode I chat with Raaj Govintharajah, Founder and CEO of The Martec, an AI-powered, employee-generated content platform. Employee Generated Content has picked up in popularity with employers, especially since the Covid-19 outbreak in 2020. So I just had to chat with Raaj to help make you an EGC pro in 2022. How can organisations overcome the challenges of creating Employee Generated Content? What role does Employee Generated Content software play in the employer marketing tech stack? And why is it so important to take an editorial approach to content strategy and production? We cover this and more in this episode. Customer success stories https://www.themartec.com/customer-stories Thanks for listening. Chris Le’cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message