Transforming Employer Marketing Together: Sharing experience, opinion and advice

I created the Employer Content Marketing Pod because I fundamentally believe that employer branding / employer marketing is a business-critical function.  Only 21% of employees are engaged with their work - that means $8 trillion in lost productivity [Gallup's State of the Global Workplace 2022] - so more needs to be done. Attracting and retaining the right talent is THE number 1 challenge facing organistions. And we're lucky to work in a space that can really play its part! Subscribe to The Employer Content Marketing Drop and you'll get podcast episodes, articles, online chats, and events from the world of Employer Content Marketing. https://www.employercontentmarketingdrop.com/ Why this newsletter?  Content marketing transforms employer marketing, and I want it to be adopted by as many organisations as possible. But it can't just be through the work I do with my clients! It's got to be through the experiences, advice, and opinions shared on the Employer Content Marketing Pod. Better together, and all that! Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director, Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com  --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.