What is content marketing and why is it so important for brands? with Rob John, Managing Director at The Content Marketing Association

What is content marketing and why do brands use it to great success? Take a look around you and you’ll see brands taking content marketing seriously. Tesco, Waitrose, easyJet, British Airways, the BBC, Land Rover, and Levi's….they’re all doing it. And did you know the Michelin Guide, and their coveted stars, is a classic piece of content marketing to help sell tires? We chat about it all today in episode 33 of the Employer Content Marketing Pod. And who better to join me than Rob John from the Content Marketing Association. The CMA is the industry association for marketing, publishing, advertising, and social agencies. And Rob is the CMAs Managing Director. We talk about what content marketing is, why brands should use it, and what content marketing looks like. Links mentioned in the chat: Case studies: https://the-cma.com/case-studies/ CMA Learning Webinars: https://the-cma.com/cma-learning/ Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod  & Director of the Content Marketing Pod Ltd --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message