67: Impact of Email Marketing on Digital Product Shops: Reviewing Numbers from 55 Weeks of Flash Sales

Let’s nerd out over numbers!    If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales.    Topics covered in this episode include:   How my digital shop performed during these 55 weeks and how much came from email marketing  The data that I got from these sales and the lessons I learned from it How we plan to increase our clickthrough rate The type of campaign that performed the worst, and what we learned about it Why our new product launches performed the best  The main lessons I learned from these sales and how I plan to move forward Why we plan to use segmentation on our list more moving forward   Data can tell you so much and make a huge impact on the success of your business. There is so much you can learn from this episode and apply to your own shop! Make sure to tune in!    Resources Mentioned:  Visit The Empowered Shop: https://empoweredshop.com Listen to episode 57: www.monicafroese.com/57 Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training   I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/67