EAW03 - Bec Derrington Shares How To Gain Free Publicity to Lift Your Profile

In this interview, Bec talks about Media Relations and how to Gain Free Publicity. Why she set up SourceBottle and the resistance she initially encountered; how social media, especially Twitter, was instrumental to her success; as well as sharing tips for successfully pitching to a journalist; and how to avoid being 'bland'. PR is a key tool ambitious women can use to build their profile and personal brand - so listen in.