2: Selective Design—The Right Spaces for the Right Customers
ENDORIENCE - A podcast by Vpodcasts

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Not all business spaces are designed to welcome everyone—some are strategically crafted to attract the right clientele while subtly discouraging others. In this episode, Kevin and Gergő dive into the growing trend of selective design, exploring how luxury brands, financial institutions, and high-end retailers use space, materials, and psychology to shape customer experiences and reinforce exclusivity.