Choosing the Right Channels & Content Strategy w/ Danielle Stapleton (National Instruments)

Danielle Stapleton, Global Social Media Program Manager for National Instruments, joins Courtney Morrison to share insights on how to choose the right channels and content strategy to grow engagement.  You'll hear why knowing your audience is so important, how to build a matrix to determine which channels to use, and the ways NI is using EveryoneSocial to drive engagement and word of mouth marketing. To learn more, visit everyonesocial.com