Telling the Brand Story w/ Leah Contino (McCormick & Company)

On this episode, Leah Contino joins Courtney Morrison to discuss how storytelling is at the heart of digital marketing success for brands.  You'll learn how Leah's background as a journalist informs her strategy as a marketer, what the biggest challenge is for content marketers, and why McCormick & Company is growing social media engagement by encouraging employees to share in their own voices. To learn more, visit everyonesocial.com and https://www.mccormickcorporation.com/