#24 How customer research can define your business with Sue Holz

IntroductionWelcome to episode 24 of the Enterprise Excellence Podcast. I am so pleased to have on the show today Sue Holtz. Sue is the Principal Analyst and Director of Research by Design. Sue is a specialist in both qualitative and quantitative customer research. Sue has 20 years of experience helping organisations understand their customers deeply, allowing them to refine their strategic and continuous improvement efforts.SummarySue believes the key to conducting good customer research rev...