Alexandra Zatarain (Eight Sleep) - Getting to Product-Market Fit

Alexandra Zatarain is the co-founder and VP of brand and marketing of Eight Sleep, the world’s first sleep fitness company. A marketer and brand-builder, Zatarain has built the Eight Sleep brand and scaled the company’s revenue from $0 to current state. Eight Sleep was named one of Fast Company’s Most Innovative Companies of 2018 and was recognized two years in a row as a TIME Best Invention of the Year. In this conversation with Stanford adjunct lecturer Ravi Belani, Zatarain digs deep into the process of finding product-market fit, using examples from Eight Sleep’s struggles and successes. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner  LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/  Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/  YouTube: https://www.youtube.com/user/ecorner  LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.