How to Use a Published Book as a Marketing Tool to Grow Your Business with J. J. Hebert: An EOFire Classic from 2021

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. J. J. Hebert is a 9-time award-winning author of four  number 1 Amazon Best Sellers. Hebert is also the founder of MindStir Media, a top-ranked self-publishing company partnered with Shark Tank’s Kevin Harrington and Mariel Hemingway. Hebert has appeared in major publications such as Forbes, Entrepreneur, Inc, Business Insider and Yahoo Finance, among others. He’s a writer for Entrepreneur Magazine and a member of the Forbes Business Council. Top 3 Value Bombs 1. In self-publishing, you can guarantee that your book will be published. 2. Have lead magnets on your website well before your book is even available, and you should be testing it! That way when you do write your book and implement that lead magnet in your book, you know that it works. 3. Podcasts are huge. You can reach a large amount of people in a short amount of time via podcast guesting. J.J.'s award-winning self-publishing company - visit to download your free publishing guide - MindStirMedia.com Sponsors HubSpot HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions