Why Automattic spent $50M on Texts.com

Equity - A podcast by TechCrunch, Mary Ann Azevedo, Kell, Theresa Loconsolo, Haje Kamps, Rebecca Bellan, Rebecca Szkutak

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This week, Equity brought Matt Mullenweg, the CEO of Automattic and co-founder of WordPress onto the show, along with Kishan Bagaria, the founder of Texts.com. Automattic bought all-in-one messaging app Texts.com for $50 million back in October, and today, we're digging into the transaction and what it means, and also the state of the written word online.