Episode 10 - Digital Transformation: Five Super Rules To Ensure It’s Not Just Another Buzz Word with Christoph Homann

In this episode we have invited Christoph Homann, Corporate Vice President, Digital at McDonald's. He leads the global technology product team responsible for driving digital innovation and transformation. Previously, he has worked for Ticketmaster’s international re-sale marketplace business and eBay Europe.Last week we covered how to create a Fail Fast culture, which is often prevalent in pure play businesses and/or tech start-ups. Paco’s interesting episode covered the creation of the right culture in order to compete with innovative, tech driven organisations. Yet besides the culture, there is obviously the actual digital transformation that needs to take place within the organisation. Specifically to adhere to the accelerated shift in online consumption and consumer behaviour and digital expectations due to the pandemic.Hence, we continue in the digital space this week covering this additional buzz word – 'digital transformation'. We know a cliché yet one that we hope to offer a fresh perspective on!Why do digital transformations fail and more importantly, how do you turn them into a success? Christoph shares four causes of failure as well as his insights with regards to how to define a successful path forward.We trust his bite size, five super rules to make sure a digital transformation becomes a success are of value and could inspire your organisation to ensure it is not just another buzz word! We hope you enjoy this session and we look forward to receiving your feedback at [email protected] 

Om Podcasten

These unique series will address business-critical issues, provide food for thought, offer new perspectives and share inspiring stories. Tune in, enjoy and feel free to share your feedback with us! Essenta Insights is brought to you by Essenta Executive Search.