Etsy VS goimagine - Can Etsy Be Dethroned? (In-depth Comparison)

Handmade & Beyond Podcast - A podcast by LL Divens Etsy Entrepreneur Success Coach & Seller - Tuesdays

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Etsy vs. Goimagine: A David vs. Goliath Showdown   Ranked Categories:   Mission/Business:    • Goimagine: Donates profits to charities helping children, such as Horizons for Homeless Children and Relief Nursery, and exclusively supports handmade items. Rating: 5  • Etsy: Profits are directed to shareholders, impacting seller and buyer experiences. No longer exclusively handmade. Rating: 1   Seller User Experience:    • Goimagine:  • Lacks integrated shipping labels.  • No promotional coupons for conversions.  • Requires Stripe for payments, adding extra steps.  • Limited analytics and no individual listing stats.  • No dedicated seller app, but has a community app.  • Similar listing and shop setup to Etsy, making it easy to transition.  • Keeps buyers within the seller’s shop. Rating: 3  • Etsy:  • Comprehensive marketing suite and tools.  • Integrated payment processor and robust analytics.  • Alerts for conversions and detailed customer insights.  • Extensive experience and resources. Rating: 4.5   Support:    • Goimagine:  • Known for stellar seller support with CEO involvement.  • Easy to get help and quick resolutions.  • No support phone number, only a help center and forum. Rating: 4  • Etsy:  • Declining support quality since going public.  • Difficult to resolve issues quickly.  • Shops can be suspended with limited recourse.  • Has support chat and a help center. Rating: 3   Buyer Experience:    • Both offer gift recipient options and customer apps.  • Similar, user-friendly checkout processes.  • Etsy:  • Cleaner, more professional checkout.  • Multiple payment options like PayPal and Google Pay. Rating: 5  • Goimagine: Lacks additional payment options. Rating: 4   Traffic/Buyers:    • Goimagine:  • 600,000 visits in three months.  • 6,000 sellers.  • Estimated 46,500 buyers. Rating: 1  • Etsy:  • 1.3 billion visits in the same period.  • 93 million buyers per year.  • 8.3 million sellers. Rating: 5   Summary: Goimagine is a promising platform with a strong mission, but it currently lacks some of the tools and traffic that Etsy offers. While Etsy has more resources and a larger user base, Goimagine’s focus on charitable donations and handmade items provides a unique appeal. Both platforms have their strengths and weaknesses, making the choice dependent on individual seller needs and values.