Etsy VS goimagine - Can Etsy Be Dethroned? (In-depth Comparison)
Handmade & Beyond Podcast - A podcast by LL Divens Etsy Entrepreneur Success Coach & Seller - Tuesdays
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Etsy vs. Goimagine: A David vs. Goliath Showdown Ranked Categories: Mission/Business: • Goimagine: Donates profits to charities helping children, such as Horizons for Homeless Children and Relief Nursery, and exclusively supports handmade items. Rating: 5 • Etsy: Profits are directed to shareholders, impacting seller and buyer experiences. No longer exclusively handmade. Rating: 1 Seller User Experience: • Goimagine: • Lacks integrated shipping labels. • No promotional coupons for conversions. • Requires Stripe for payments, adding extra steps. • Limited analytics and no individual listing stats. • No dedicated seller app, but has a community app. • Similar listing and shop setup to Etsy, making it easy to transition. • Keeps buyers within the seller’s shop. Rating: 3 • Etsy: • Comprehensive marketing suite and tools. • Integrated payment processor and robust analytics. • Alerts for conversions and detailed customer insights. • Extensive experience and resources. Rating: 4.5 Support: • Goimagine: • Known for stellar seller support with CEO involvement. • Easy to get help and quick resolutions. • No support phone number, only a help center and forum. Rating: 4 • Etsy: • Declining support quality since going public. • Difficult to resolve issues quickly. • Shops can be suspended with limited recourse. • Has support chat and a help center. Rating: 3 Buyer Experience: • Both offer gift recipient options and customer apps. • Similar, user-friendly checkout processes. • Etsy: • Cleaner, more professional checkout. • Multiple payment options like PayPal and Google Pay. Rating: 5 • Goimagine: Lacks additional payment options. Rating: 4 Traffic/Buyers: • Goimagine: • 600,000 visits in three months. • 6,000 sellers. • Estimated 46,500 buyers. Rating: 1 • Etsy: • 1.3 billion visits in the same period. • 93 million buyers per year. • 8.3 million sellers. Rating: 5 Summary: Goimagine is a promising platform with a strong mission, but it currently lacks some of the tools and traffic that Etsy offers. While Etsy has more resources and a larger user base, Goimagine’s focus on charitable donations and handmade items provides a unique appeal. Both platforms have their strengths and weaknesses, making the choice dependent on individual seller needs and values.