Collaborations between Beauty and Apparel Brands and Celebrities in India

Globally, there has been an increasing number of collaborations between beauty brands and famous personalities including ColourPop x Shayla, Inglot x Jennifer Lopez and Neutrogena x Kerry Washington. Over the last year, this trend has become popular in India with beauty brands collaborating with fashion designers and Bollywood celebrities. In October 2018, L’Oreal Paris tied up with fashion designer Sabyasachi Mukherjee to launch L’Oreal Paris x Sabyasachi, a 21 piece limited-edition l...