Consumer trends during a recession - Making the most of difficult times

Consumers are getting thrifty - they substitute, they trade down and they bargain hunt. As consumers prioritise their spending and make cutbacks, concepts such as no frills chic and functional luxury will take hold. In this episode of Globalcast, Euromonitor International research manager Sarah Boumphrey analyses how the global financial crisis is affecting consumer trends Learn about: · How are consumers reacting to the...