The Socialisation Paradox: A Dichotomy of Consumer Comfort

How are consumers with different comfort levels approaching a return to pre-pandemic life? Certain consumers are eager, whilst others are hesitant, to resume their normal activities, creating The Socialisation Paradox. Euromonitor's Rob Eveson and Kalina Doykova join Amy Rollinson to discuss how this dichotomy impacts a range of industries, from travel, food service, alcoholic drinks and home. Want to know more about The Socialisation Paradox, or any of our other Top 10 Global Trends of 2022? Download the white paper or watch the webinar.