Values Shifting Toward Meaningful Consumption in Beauty and Personal Care

There has been an influx of new indie beauty and personal care brands in recent years, and at the same time consumer values are shifting towards meaningful consumption. These two trends have converged, with new players aiming to cater towards consumers who are seeking natural, ethical and vegan products. The demand for vegan products is being led by younger millennial and generation Z consumers, and as a result, some bigger brands are removing animal derived ingredients from their products to...