Business Owners Lose Their Subject Matter Expertise When They Run Their Business | Episode 029

You either started or are starting your agency as a subject matter expert, that is, you are a self-proclaimed expert in whatever thing you're selling. But over time, the harsh reality is that as you grow, you will start to lose your subject matter expertise.As you document your processes and hire new people to replace the in-field work you're doing, you start to focus on things that aren't so fun about running a business like:* Operations* HR* Research and Development (R&D)* Managing people* etcThe thing you were the expert in is being passed on to people who work for you who are now doing that thing every day -- and you're not.If you want to grow outside of the day-to-day work, you have to come to terms with the idea that you will at some point no longer be the expert in the field, but rather, an expert at growing an agency.Unless of course... the thing you sell is your actual hobby.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u