The Importance of Establishing and Tracking KPIs with Your Client | Episode 044

In this week's episode, we go over arguably the single most important thing that separates our agency from the rest of the agencies out there.Tracking.The number one thing clients hire you for is results. If you can't provide results, they'll fire you. So it's your job to make sure the results you're providing are trackable. As much as we like to think, things like clicks, traffic, impressions, and rank are not results business owners care about.They typically care about leads and sales. But it's important to make sure you find common ground with the Key Performance Indicators (KPIs) you want to deliver and the KPIs your client sees as valuable.If there is a mismatch, either you need to adjust your value proposition or the client may not be a good fit for you.The first step in tracking your KPIs is figuring out what KPIs you should be tracking.Also in this episode:* Jake talks about a guy who tried to call him out for being a "fake guru"* Jake and Cody debate buying used houseware----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u