162: The Art and Craft of PR

Episode 162 - Sandra Stahl discusses her book "The Art and Craft of PR" and the mindset and skills needed to succeed in public relations today. Sandra is the co-founder of the PR firm, JacobStahl, and she is an adjunct professor in the Brand and Integrated Communications master's degree program at the City College of New York. Stay tuned in the second half for four action items you can use today. Host, Kevin Craine Want to be a guest? http://Everyday-MBA.com/guest