Facts Don't Change Minds. Here's What Does.

My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year.In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices that come and go.Listen in to learn this step by step process you can apply in your daily work starting today.Topics coveredLearning responsibility at a young ageOverpromising by marketersLife satisfaction at a certain level of incomeThe Brain Audit methodologyFinding the target profile and solving their problemAnswering customer objectionsCurating valuable testimonialsImplementing successful risk reversalsUniquenessResources mentionedHow to Convince Someone to Buy (Without Being Pushy)The Brain AuditPsychotactics.comOriginals by Adam GrantTimHarford.com***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘