How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)

We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name. Topics Covered:(00:00) - How To Create Brand Names That STICK (01:55) - What does Alexandra think of the name "Everyone Hates Marketers?" (02:14) - Are memorable brand names only for "non-boring industries?" (05:32) - The surprising reason why you should never use focus groups for testing names (07:10) - Specific examples of brand names that would have been killed by focus groups (08:34) - People tend to struggle with names that are mispelled (09:26) - Brand names that result in an eye-roll (10:15) - The surprising faux pas that can limit your growth potential and confuse customers (11:23) - Everyone hates... super clever names (13:48) - The least boring name, ever? (14:21) - If you're working at a tech company, avoid this. (15:03) - You're not going to be there to explain your name... So don't be smug about it. (15:42) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today (17:37) - The ultimate acid test for your brand name (20:21) - Step 1: How to come up with an emotional brand name (25:47) - Step 2: Find words. Lots of them. (31:27) - The longest lasting brand investment to make (33:28) - How the general public reacted to the "Spoon Me" name (35:18) - How a racy brand name can backfire (37:18) - Step 3: Come up with TONS and TONS of names (40:49) - What Alexandra recommends to learn to stay ahead (42:19) - The top 3 resources shared by Alexandra ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘