'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

"I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!!"Content marketing powerhouse Amanda Natividad joins me to discuss how to create "Oh sh*t, that's good" content. She's the VP of Marketing for SparkToro (Rand Fishkin's latest baby). She has ten years of experience in marketing across many, many different fields. But don't call her an influencer.Topics covered:(00:00) - Creating Content That Screams 'Oh Sh*t, That's Good!' (5 Steps) (01:34) - The problem with our obsession with algorithms (02:31) - Choosing between high-quality content and "clickbait" content (09:24) - How does Amanda seem to "do it all?" (12:46) - A typical week for Amanda (13:54) - Preparing a few pieces of content (16:20) - Where does Amanda store her content ideas? (17:39) - The difference between "Oh shit that's good" and "Oh shit that's nice" (21:04) - How does Amanda lean on her intuition? (21:52) - How to turn ideas into actual content? (23:34) - How does Amanda write such good content? 4 insights. (27:52) - Using templates vs. heuristics (28:34) - The ONE question to ask yourself when creating content (30:39) - Amanda's writing process (31:23) - SparkToro's social media calendar (32:36) - Trying to "ship something" every day (34:49) - How to get most out of the content she produces? (38:53) - Amanda's involvement in SparkToro's strategy (41:50) - Top 3 resources recommended by Amanda (43:16) - How to connect wiwth Amanda ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘