Why Marketing Should Run Sales (+ How to Do It)

Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers. Here’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.Topics covered:The difference between sales and marketing Knowing when leads have come from marketing activitiesStart with a fully optimized websiteFully utilising both inbound and outbound marketingHow to feed the sales teamThe number one method for optimizing a websiteWhy you should be talking to customers Hiring the right people for the right jobsIncreasing the volume when it comes to brandResources mentioned:SalesforceExact TargetLessonly LighthouseDriftOpenView VenturesLinkedin***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘