Everything AI in Travel chats to Mike Coletta from Phocuswright

Phocuswright have dropped a huge trends report on the effect of AI across travel and made it available free to everyone.I chat to author Mike Coletta about the findings in the report on areas like business operations, marketing, in-destination experience and of course, distribution!The report also raises the question around digital identity and how that interfaces with generative AI and how that changes everything in travel.Probably worth a listen then.