The Math of Logistics Marketing with Kara Brown

In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's important for marketers to know their math. Connect with Kara Brown on LinkedinCheck out Lead Coverage TIME STAMPS: 00:04:27 Use data to measure ROI.00:06:20 Invest in marketing technology.00:12:37 Track interested buyers quickly.00:19:26 Try new things to succeed.00:23:48 Post regularly and engage.00:32:29 Don't take cold calls lightly.00:3...